Course overview
The objective of the OTHM Level 7 Diploma in Strategic Marketing qualification is to provide learners with the skills and understanding in marketing & branding that align with good strategic decision-making to maintain organisations’ competitive advantage. Learners acquire knowledge through an integrated approach of theory in marketing, branding consumer behaviour and digital communication management and practice using real-time activities. Successful completion of this qualification will develop learners’ strategic marketing management, consumer behaviour and branding skills and their ability to focus on the requirements of implementing an organisation’s strategy. The OTHM Level 7 Diploma in Strategic Marketing qualification enables learners to progress into or within employment and/or to work toward a relevant Master’s programme with advanced standing.
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Mandatory Units
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Contemporary Issues and Principles of Marketing (20 credits)
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Consumer Behaviour and Market Communications (20 credits)
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Digital and Social Media Marketing (20 credits)
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Contemporary Challenges and Strategic Marketing (20 credits)
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Strategic Brand Management (20 credits)
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Marketing Research Project (20 credits)
Intakes
Duration
Awarding Institution
Delivery
Location
Fees
Enrol anytime
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24-30 weeks
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OTHM
Online / Distance Learning / Part Time
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Manchester, UK
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£1500+VAT for online learning
£3250 for Classroom-based learning
and / or under student visa route.
The intakes generally are in the 1st and 3rd week of every month, but you can join anytime
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Relevant NQF/QCF/RQF Level 6 diploma or an equivalent overseas qualification
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Bachelor’s degree or equivalent professional qualification from a recognised institution.
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IELTS 5.5 or equivalent qualification is preferred but not essential.
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Mature learners (over 21) with management experience
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English requirements: If a learner is not from a majority English-speaking country must provide evidence of English language competency
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